Learn about us
1974-1980
Two people in a vintage car with a scenic background

Family Roots

Whitestone Jewelry Co. draws from our family’s jewelry store, founded in 1974, in San Diego, California. Built on craftsmanship and curiosity, Asian art inspired these early years which left behind pieces meant to be worn beyond their time. The unsold pieces are available in our online shop today.

2017
Whitestone Bridge over water with rocky shore and sunset sky

A NEW BEGINNING

We started using the name Whitestone Jewelry Co. in 2017. Original vintage pieces from our family shop slowly found new life as we started offering them online. Our name and logo are inspired by the Whitestone bridge in New York City, which my father lived near when he first came to the US in 1969.

2023
moss agate and lapis lazuli rings paired on a male model while he's holding ancient greek pottery.

Designed on the Road

Our designs became shaped by cultural immersion, starting with Oaxaca and Mexico City with our Maya Collection. Learning languages, observing daily life, and engaging with diverse traditions began informing how each jewelry piece is imagined.

2025
Two people climbing a rocky cliff above the sea in the Puglia region of Italy.

A Conscious Evolution

As Whitestone grew, our values came into clearer focus. What you wear should resonate with your personal story, and ours involves a deep respect for the environment and communities that make what we do possible. We committed to giving back to organizations that support nature around the world.

Today
a man and women wearing the nura pendant necklace while sitting outdoors smiling on Lipari island off the coast of Sicily.

A World Awaits

In 2026, Whitestone enters a new chapter, launching the Nura Pendant Necklace, inspired by life on the road in Sardinia, Italy and a 2600 year old pendant we spotted. Life is short, don't miss out!

Mission

To create culturally-inspired, stone-centered jewelry rooted in five decades of family craft — and give back to the natural world that makes it possible.

Vision

A heirloom brand that turns world travel and ancient tradition into pieces worthy of being passed down.

Explore Our Pieces

VINTAGE

1 8
View all

Bestsellers

1 8
View all